Stream Takeover
The stream shrinks and keeps playing; your brand takes the frame.
KitKat × Candy Crush · Demo · Twitch
More about the format →Formats/Full-screen video
Your video.Full screen.Inside the stream.
The video plays over the stream across the whole frame, up to 30 seconds, with no option to skip. A ready TV or online spot works, so no new production is needed.
How it works
Three moments on air.
1
The slot opens
At the scheduled time, the video starts over the stream.
2
Your video plays
Up to 30 seconds, full screen, no skipping.
3
The stream returns
Viewers return to the stream, and the link stays in chat.
On air
How it looked for brands.
Lenovo Legion × Intel · Turkey · Twitch
EVE Online · English-language stream · Twitch
Results
Numbers from real reports.
Campaigns with this format in Turkey: verified views and CTR from client reports.
BrandPlatform and periodViewsCTR
Migros HemenTwitch · 07–20.04.2025300,3342.01%
MaviTwitch · 28.04–04.05.2023110,1651.61%
HepsiburadaTwitch · 02–22.09.2025253,7490.69%
Clicks
Three clickable slots.
A QR code, a chat link and an overlay click come with every display of this format.
~80% of clicks
Chat link
The link appears in chat while the ad is on air. On Twitch, it goes out as an Announcement.
~10% of clicks
QR code on screen
Generated automatically. It works for people watching the stream on a Smart TV, too.
~10% of clicks
Overlay click
Viewers click the ad right in the stream.
Best for
Where the format works best.
- TV spots and trailers
- Stories that need sound and motion
- Maximum reach per view
TV spots and trailers
Stories that need sound and motion
Maximum reach per view
Creative requirements
What to prepare.
We will send the technical requirements with the media plan. No creative yet? We will help you prepare it.
Lengthup to 30 sec
Skippingnot allowed
TV spotworks as is
QR codeadded automatically
ResolutionPlaceholder · resolution
File formatsPlaceholder · file formats
Other formats
Combine formats in one campaign.
Banners
A bottom or side banner over the live picture.
adidas · Turkey · Twitch
More about the format →
Interactive poll
Viewers answer your question inside the stream.
V Rising · Turkey · Twitch
More about the format →
Rich media
A full-screen layer with transparent areas: any animation runs over the live stream.
McDonald's · Turkey
More about the format →Next step
Add "Full-screen video" to your next campaign.
We will send a media plan with streamers and a view forecast within 24 hours.