Formats/Stream Takeover

Your brandtakes the frame.

A premium format: the stream picture smoothly shrinks to about 80% and moves to the top-left corner, and your creative fills the L-shaped area that opens up on the right and bottom. The broadcast never stops, and your brand takes a prominent part of the screen.

Get a media planRequirements →
How it works

Three moments on air.

1
The stream shrinks

The picture shrinks to about 80% and keeps playing.

2
Your brand takes the frame

The side panel and the bottom banner carry your message, video or offer.

3
The stream returns

After the display, the picture goes full screen again and the link stays in chat.

Clicks

Three clickable slots.

A QR code, a chat link and an overlay click come with every display of this format.

~80% of clicks
Chat link

The link appears in chat while the ad is on air. On Twitch, it goes out as an Announcement.

~10% of clicks
QR code on screen

Generated automatically. It works for people watching the stream on a Smart TV, too.

~10% of clicks
Overlay click

Viewers click the ad right in the stream.

Best for

Where the format works best.

  • Product launches and presentations
  • Offers with a QR code or promo code
  • Awareness across many streams
Product launches and presentations
Offers with a QR code or promo code
Awareness across many streams
Creative requirements

What to prepare.

We will send the technical requirements with the media plan. No creative yet? We will help you prepare it.

Canvas1920×1080
Side panel384×1080
Bottom banner1536×216
Framed videoup to 30 sec
TV spotworks
File formatsPlaceholder · file formats
Other formats

Combine formats in one campaign.

Next step

Add "Stream Takeover" to your next campaign.

We will send a media plan with streamers and a view forecast within 24 hours.

Get a media planAll formats →