Stream Takeover
The stream shrinks and keeps playing; your brand takes the frame.
KitKat × Candy Crush · Demo · Twitch
More about the format →Formats/Banners
A bannerover the livepicture.
The bottom banner is a strip under the stream picture. The side banner is a vertical banner covering a third of the screen, with a click-through. The stream keeps playing.
How it works
Three moments on air.
1
The banner appears
At the bottom or side of the screen, over the stream.
2
The stream keeps playing
Nothing important to the viewer is covered.
3
The display repeats
At the frequency set in the campaign.
On air
How it looked for brands.
Getir × Coca-Cola · Turkey · Twitch
adidas · Turkey · Twitch
Results
Numbers from real reports.
Campaigns with this format in Turkey: verified views and CTR from client reports.
BrandPlatform and periodViewsCTR
adidasTwitch · 20.03–07.04.2023322,9091.89%
L'Oréal ParisTwitch · 29.08–29.09.2025800,1271.47%
Monster NotebookTwitch · 25–30.04.2023300,7361.04%
MionTwitch and Kick · February 2025182,9270.61%
Clicks
Three clickable slots.
A QR code, a chat link and an overlay click come with every display of this format.
~80% of clicks
Chat link
The link appears in chat while the ad is on air. On Twitch, it goes out as an Announcement.
~10% of clicks
QR code on screen
Generated automatically. It works for people watching the stream on a Smart TV, too.
~10% of clicks
Overlay click
Viewers click the ad right in the stream.
Best for
Where the format works best.
- Constant presence in a long campaign
- Promo codes and offers
- A reminder after the video
Constant presence in a long campaign
Promo codes and offers
A reminder after the video
Creative requirements
What to prepare.
We will send the technical requirements with the media plan. No creative yet? We will help you prepare it.
Positionsbottom or side
Side banner1/3 of the screen, clickable
Frequencyset in the campaign
SizesPlaceholder · sizes
AnimationPlaceholder · animation
File formatsPlaceholder · file formats
Other formats
Combine formats in one campaign.
Full-screen video
Your video over the whole frame, up to 30 seconds. A ready TV spot works.
EVE Online · English-language stream · Twitch
More about the format →
Interactive poll
Viewers answer your question inside the stream.
V Rising · Turkey · Twitch
More about the format →
Rich media
A full-screen layer with transparent areas: any animation runs over the live stream.
McDonald's · Turkey
More about the format →Next step
Add "Banners" to your next campaign.
We will send a media plan with streamers and a view forecast within 24 hours.